Video Watch: Did You Catch One Direction Storm 'Today' Show To Promote Up All Night

One Direction mania is here! Parents, hide your daughters, as the five members of the U.K. boy band have stormed U.S. shores and been wholeheartedly embraced by American teens.

The guys took over Rockefeller Plaza in New York on Monday morning (March 12) for their first appearance on the "Today" show. They kicked off their performance with the single "You Don't Know You're Beautiful," followed by "One Thing" and "More Than This."

"They're very, very loud," group member Zayn Malik said when asked what they like most about American girls.

Watch the video and judge for yourself!  Tell us what you think.