On the heels of making their US performance debut while on tour with Nickelodeon’s Big Time Rush, One Direction, who are already an international pop sensation, has been confirmed to perform at Nickelodeon’s 25th Annual Kids’ Choice Awards on Saturday, March 31st at 8:00 p.m. ET. The band will also host Saturday nights on Nick throughout March, giving viewers exclusive behind-the-scenes access to the boys as they tour with Big Time Rush. One Direction will be sharing stories, secrets and music from the road, leading into the world premiere of the Nickelodeon original television movie event, Big Time Movie on Saturday, March 10 at 8:00 p.m.
“One Direction is performing on the Kids’ Choice Awards for the first time and it’s going to be scream-worthy,” said Paula Kaplan, an Executive Producer of the Kids’ Choice Awards. “While on tour with Big Time Rush, we have seen their popularity explode, and we are excited to introduce them to our audience during the month of March with exclusive access to the guys leading up to our biggest event of the year.”
One Direction will perform their debut single “What Makes You Beautiful” at the Kids’ Choice Awards, joining host Will Smith for the star-studded event airing live from University of Southern California’s Galen Center in Los Angeles, where kids will honor their favorite celebrities spanning the worlds of film, music, TV and sports. The X Factor group’s debut single “What Makes You Beautiful,” recently won a BRIT Award for Best British Single, with the music video garnering over 61 million views on VEVO and had more than 132,000 downloads in its first week in the USA. It is also the highest Billboard HOT 100 debut for a UK act in over 14 years since the Verve and they are also the last UK group to chart so high since the Spice Girls.
Most recently, One Direction featuring Harry Styles, Zayn Malik, Liam Payne, Louis Tomlinson and Niall Horan taped an episode of the Nickelodeon hit comedy series iCarly, entitled “iGot Jungle Worms,” which is set to premiere later this year.
One Direction will debut their album Up All Night in the US on March 13, 2012. Up All Night is already a global success entering the charts at #1 in 6 countries including Sweden and Italy and top ten in 12 more and has been certified triple platinum in Ireland, double platinum in the UK and platinum in New Zealand & Australia.