Will Smith to Host Nickelodeon’s 25th Annual Kids’ Choice Awards on March 31, 2012

World-renowned actor, producer and recording artist Will Smith (I Am Legend, The Pursuit of Happyness and the upcoming Men in Black III) will host Nickelodeon’s 25th Annual Kids’ Choice Awards, airing live on Saturday, March 31, at 8:00 p.m. (ET/tape delayed for West Coast) from the Galen Center at USC in Los Angeles, California. Smith, a ten-time Blimp Award winner, will be joined by Hollywood’s biggest stars in an unforgettable, special anniversary slimefest where kids rule.

“How better to celebrate 25 years of Kids’ Choice Awards than with the biggest movie star in the world?” said Marjorie Cohn, President, Original Programming and Development, Nickelodeon Group and an Executive Producer of the show. “Will has enough KCA blimps at home to fill a room, having long been one of kids’ favorites. He’s a larger than life presence who knows how to play big and we’re excited he’ll be taking the stage for the biggest, loudest, messiest spectacle in the show’s 25-year history.”