DonateMyDress.org Names Victoria Justice as Official Celebrity Spokesperson & Partners with Always(R) for Its Purple Dress Awards



Hearst Digital Media today announced the 2012 DonateMyDress.org (DMD) campaign with Nickelodeon star Victoria Justice as the official celebrity spokesperson. This prom season, Donate My Dress also partners with Always(R), the leader in feminine protection, for its annual Purple Dress Awards, which recognize the most outstanding chapters in the DonateMyDress.org network.
The DMD campaign is designed to encourage girls around the country to donate their prom and special occasion dresses to girls in need. Later this year, Victoria Justice will donate one of her own dresses to a deserving girl.
"I'm really excited to be a part of the DMD organization. Prom can be really expensive; this program is an easy way for girls everywhere to get involved and help other girls in need. In addition to serving as DMD's 2012 spokeswoman, I'm excited to donate a dress for the first time this year too. I'll be giving the Jill Stuart dress that I wore to the 2010 MTV Video Music Awards to help someone have a night to remember."