International superstar Rihanna and teen pop sensation Justin Bieber will pump up the volume at Nickelodeon’s 23rd Annual Kids’ Choice Awards hosted by actor/comedian Kevin James, airing live from UCLA’s Pauley Pavilion in Los Angeles on Saturday, March 27 (8-9:30 p.m. ET/PT). The annual award show has emerged as one of the biggest events in Hollywood, boasting a massive popular vote and sweeping audience participation. It’s the only award show that gives kids the power to vote for their favorites in movies, television, music, sports and much more – and honors their opinions with a live show filled with the stars they love.
In addition to seeing Bieber perform at the slime-filled celebration, one lucky kid will win the once-in-a lifetime opportunity to be his special guest at the show as part of Nickelodeon’s “All Access Sweepstakes with Justin Bieber.” From Wednesday, March 3 through Wednesday, March 10, kids can log onto www.Nick.com/kca10 and enter for a chance to win a trip for four to Los Angeles, which includes tickets to the show, an invitation to walk the famed Orange Carpet, exclusive access to Bieber’s pre-show rehearsal and a private meet-and-greet with the star.
“This is the biggest TV event of the year for kids and we are thrilled to have megastars Rihanna and Justin Bieber to perform for them live,” saidPaula Kaplan, Executive Vice-President, Talent for Nickelodeon and an Executive Producer of the show. “It is going to get loud, and in true Kids' Choice tradition, these performances will be something our audience will never forget.”